Wildhaven Wools
HAND-DRAWN LOGO DESIGN, MERCH DESIGN, VISUAL DESIGN, BRANDING, MARKETING DIRECTIONS
CUSTOM DESIGNED FOR CONNECTION
As By Hand grows I’m always focusing on where I put my energy and how I use my illustrations To make an impact.
When Julia of WILDHAVEN WOOLS reached out to work together I was instantly connected with her Family-first values, youth empowerment, eco-consciousness, and deep focus on enabling time outdoors.
In our brand discovery, for her hand-illustrated logo, we uncovered how essential it was to make sure it had subtle nods to Julia’s roots and the Wildhaven lifestyle.
The seaweed represents Julia’s connection to the ocean, the bird of flight shows how playful and free the kids can feel in their wears, and the mountains embody the intention to allow kids to get back to nature comfortably.
While individual elements, each illustration’s placement was key in showing connectivity to give the brand that nurturing, organic, and harmonious feeling only nature can truly provide.