THE SOULSPACE

Nestled amidst the urban pulse of Zurich, is a deeply intentional wellness haven. The Soulspace Studio is a space for more than asanas, they are a wellness community creating connection through journeys of growth and mindful living Our goal was to embody the essence of this transformative space while maintaining it's delicate balance of growth, mindfulness, and inner peace while creating endless opportunities for growth. Our work together delves into the creation of a hand-drawn illustration series through a concious and aligned creative process to translate the brand's deepest core values into a design library of distinctive assets. Here is a look inside our journy to visually articulate the studio's soul, enrich its aesthetic and extend its presence, so that the transformative power it embodies resonates far 
beyond its physical walls.
Custom hand-drawn illustration designs for a wellness and yoga studio for expansion, growth , and deep alignment with it's community.
Crafting designs for a community of mindful individuals. The brand's target audience embodied those seeking personal transformation and genuine connection beyond physical practice. This yoga studio caters to professionals, creatives, and entrepreneu
Experience the depth and freedom of The Soulspace aesthetic. Our work was tightly woven to the brand's perception, enabling us to craft a collection of hand-drawn designs with a minimalist, elegant, and harmonious feel. All designed to evoke a sense
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Discover the heart of The Soulspace yoga studio brand design: presence, growth, and connection. Our design work captured the essence of our brand's values, reflected in our visual language. See how we communicate these core principles through our des
Experience the unparalleled depth and expertise that sets The Soulspace apart. The brand sets themselves apart in their industry through a commitment to high-quality teaching and immersive experiences. Learn how our unique concept and skilled instruc
Discover the essence of our brand's feeling. This yoga and wellness brand embodies an aesthetic that blends calm, depth, and inspiration. We strive for visual ease – minimal, yet profoundly impactful; clear, without coldness. Experience a timeless a
Experience the calming and grounding power of our brand's color palette. Through these gentle, balanced hues you can feel the brand's nature-centered and inclusive values. These colors evoke a sense of deep tranquility, clean modernity, and androgyno
Experience the calming aesthetic of our brand's typography. The bran's font pairings embody the serenity of nature. These typefaces resonate with the yoga brand's focus on soothing experiences and organic connection. Explore how these typography pai
Custom hand-drawn illustration artistry meets wellness branding. Explore the future of our brand's aesthetic. We're curating unique, organic illustrations with deeply aligned feelings to communicate our values of growth and inner peace. Discover our 
We translated strategic brand insights—depth, freedom, aesthetic elegance, and core values of presence, growth, and connection—into visuals that deeply aligned with The Soulspace. This involved harmonizing new designs with the existing brand while elevating its market presence by capturing its grounded, inspiring, and mindful essence. 

The result was a versatile library of custom, hand-crafted designs, expanding the brand's reach across social media, web, newsletters, and print. This strategic approach enhances visual appeal while also fostering a stronger community connection and enabling growth through deep creative expansion.
A collection of custom hand-drawn illustrations created for The Soulspace wellness brand. See the diverse range of organic designs that expand the visual identity, reflecting the brand's focus on presence, growth, connection, and mindful living.
Explore the artistry behind a wellness brand's nature-centered aesthetic and our design applications across print designs.

PRINT DESIGN // MARKETING // COMMUNICATIONS

Explore the artistry behind a wellness brand's nature-centered aesthetic and our design applications across email and communications designs.

EMAIL COMMUNICATIONS // MAILERS // EVENT SIGNAGE

Explore the artistry behind a wellness brand's nature-centered aesthetic and our design applications across website designs.

WEBSITE designs

Explore the artistry behind a wellness brand's nature-centered aesthetic and our design applications across social media designs.

SOCIAL MEDIA // MARKETING

HAND-CRAFTED FOR CONNECTION

Through deep strategic discovery, pre-existing brand alignment, and strategic cohesion we crafted designs for impactful expansion. 
Collections such as these illustration packages can expand your brand's reach and feed your presence across a wide variety of client touch points. They are a library of assets that can be used with endless potential, together and individually. 
Expand beyond just a logo and find ways to nurture, and grow your brand with thoughtfully crafted illustrations.
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